When your prospect or client finds your website, what do you want them to do once they are actually on your website? This is a question that most people can not answer. They know that they must have a website, but why? To get more business. Thats Great? but how will you site help your business grow.
You also need to look at who your vistor is and how did they get there. Did they find you by searching on google or the like or did you drive them to you site. Are they retail prospects or professional clients. You need to factor the answers to this questions into your site. So when your prospect or client arrives to your site, you know what they will want to see. Then you can interact with your prospect or client the way they want and more importantly provide them with the solution’s they are looking for.
You can plan you site around a call to action that will
- get the vistor to call you on the phone.
- get the vistors email address.
- get the vistor to buy online.
- prequalify the prospect.
- brand your business or product.
